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2011 Long Beach International City Bank Marathon Decorating Course with Art

October 4, 2011

John Parks, RUN Racing
562-427-4606, ext 223
949-290-5508 Cell
jparks@RunRacing.com

Kevin Wilkerson
(310) 990-4020 Cell
KWilkersn@aol.com

2011 Long Beach International City Bank Marathon Decorating Course with Art

LONG BEACH, CA – The “Art of Running” will be on display the Long Beach International City Bank Marathon and Half Marathon on Sunday, October 9. The event, recognized for its scenic course, is getting even better with the addition of a major display of art along the course.

The Marathon’s goal is to become a “26.2 Mile Art Experience,” and this year, two major initiatives are supporting this effort.

First, artwork created by young patients at Miller Children’s Hospital Long Beach is being featured on all of the Marathon Mile Markers. The featured artwork on the Mile Markers was created and painted by hospitalized patients from Miller Children’s as part of the hospital’s ‘Artful Healing’ program which allows patients distraction and relaxation during an often overwhelming experience.

Race participants will be able to bid on taking home Mile Marker 1, 13 or 26.2 as a memory of their accomplishment through a silent auction held at the pre-race Health Expo on Friday, Oct 7 and Saturday, Oct. 8.  One hundred percent of the proceeds of the silent auction will benefit the Artful Healing program, directed by Miller Children’s artist in residence Denise Clayton-Leonard.

“Our young patient artists gain comfort and self-assurance while creating art. Featuring their artwork on the Marathon Mile Markers and having the Silent Auction gives them satisfaction for helping the Artful Healing program and Miller Children’s,” says Denise Clayton-Leonard, artist in residence, Artful Healing program, Miller Children’s Hospital Long Beach. “They like feeling needed and have taken ownership of this project.  It’s elevated our patients to a more assertive level of empowerment than ever before.”

New this year, the event is also working with United Nations Association San Diego-based Art Miles Mural Project to display several hundred themed murals along the course.  The Art Miles project inventory includes thousands of diverse murals created by more than one half million people from over 125 countries. They have been recognized by the United Nations for their efforts to unite peoples of different cultural backgrounds and encourage dialogue and peace through art. Additionally, Marathon participants and associated groups are painting 26 new murals to contribute new murals to the Art Miles initiative.

According to Joanne Tawfilis, Co-Founder/Executive Director of this 15 year old international project, “Long Beach has been a big contributor to the Environmental and Children’s Mural Mile for several years “running” thanks to the great collaboration with the Aquarium of the Pacific.  We hope the Art Miles Murals created by the community and from around the world will add sparks of color and inspiration for participants as they run this amazing marathon for such a worthy cause”.

“Long Beach has a vibrant arts community and we hope to inspire the local artists and the entire Southern California arts community to eventually host a major art exhibit in association with the marathon.  We think it will make the marathon event unique and nationally distinct,” said John Parks, EVP Marketing for RUN Racing.

The Long Beach International City Bank Marathon takes place on Sunday, Oct. 9, with the start and finish along Shoreline Drive in downtown Long Beach. The event is composed of a 26.2-mile marathon, a 13-.1-mile half marathon, the Bubba Gump Run Forrest Run 5K and 26.2 Mile bike tour.  It also hosts the Aquarium of the Pacific Kids Run, free for 2,000 kids ages 6 – 12 years old the day prior to the marathon. It attracts around 25,000 total participants.

2011 event sponsors to date include: Title Sponsor – International City Bank; Corporate Sponsors, JetBlue Airways -  Official Airlines; Long Beach Memorial Medical Center, Miller Children’s Hospital Long Beach and Community Hospital Long Beach – Official Hospitals; the Bubba Gump Shrimp Company – 5K Sponsor; the Aquarium of the Pacific – Kids Run Sponsor; Waste Management – Official Green Team; Buono’s Pizzeria – Official Pizza; Cliff Bar – the Official Energy Bar and Energy Gel; Michelob Ultra – Finish Line Festival sponsor; and Long Beach Hyatt Hotel – Official Headquarters Hotel. Community Partners include UPS, Zico Pure Coconut Water, BNSF Railway, the Port of Long Beach, the Long Beach Convention and Visitors Bureau, Savor Long Beach, the Downtown Long Beach Associates, and California State University Long Beach.

For more information on the Long Beach International City Bank Marathon, please visit www.runlongbeach.com.

About Miller Children’s Hospital Long Beach: Miller Children’s Hospital Long Beach provides specialized pediatric care for children and young adults, with conditions ranging from common to complex – as well as maternity care for expectant mothers – all under one roof. Only five percent of all hospitals are children’s hospitals, making them unique not only to children’s health care needs in the community, but across the region. Miller Children’s is one of only eight free-standing children’s hospitals in California – treating more than 8,000 children each year – and has become a regional pediatric destination for more than 84,000 children, who need specialized care in the outpatient specialty and satellite centers. Miller Children’s is currently undertaking a major expansion project to expand the pediatric cancer center, neonatal intensive care unit and the MemorialCare Center for Women. Visit MillerChildren.org, like us on Facebook.com/MillerChildrensHospital and follow us at tweets@millerchildrens.

About the Art Miles Project: The Art Miles Mural Project (AMMP) is a passionate and colorful 15 year movement combining the efforts of children and adults worldwide to promote Global Peace and Harmony through Mural Art. Each hand and every mural aims to create and express a global voice, to develop and advocate art rather than violence, cooperation rather than war, and continuation of life rather than death. Mile by Mile across countries, borders and oceans, the Art Miles has become the resonating artistic symbol for Peace. Visit www.ArtMiles.org for more information.

About RUN Racing: Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events.  RUN Racing events include the OC Marathon held in May; the Long Beach International City Bank Marathon held in October; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day and the Holiday Half Marathon held in December. “Follow RUN Racing on Twitter for event information (@RUNRacing) and find The Long Beach International City Bank Marathon on Facebook for interactive event information (Long Beach International City Bank Marathon)”

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