LONG BEACH, Calif. – C2O, a locally-based maker of 100% natural coconut water with nutritional properties, is the newest sponsor of the Long Beach International City Bank Marathon & Half Marathon.  The three year deal includes title to the Running Club Leaderboard and the innovative “Live Rejuvenated” campaign.  Southern California’s premier fall marathon event is held Oct. 5 to 7, 2012.

Approximately 25,000 runners and cyclists are expected to participate in the full marathon, half marathon, 26.2 Bike Tour and Run Forrest Run 5K on Sunday, Oct. 7, 2012 along with 2,000 children taking part in The Aquarium of the Pacific Kids One-Mile Fun Run on Saturday, Oct. 6.  An estimated 50,000 people attend the two-day Health and Fitness Expo while and additional 50,000 attend the Finish Line Festival.  The event has raised and donated over $3.5 million to its official charities since 2005. For more information please visit

C2O Pure Coconut Water is preservative free, fat free, gluten free, and contains naturally occurring electrolytes and a neutral pH.  Coconut water provides 18 of the 20 essential amino acids and has a low Glycemic Index of 35.  In short, C2O provides hydration for world-class athletes, in addition to those who just like feeling hydrated and in top condition overall.  In addition to partaking in the Long Beach International City Bank Marathon Expo, C2O will also be hosting a C2O Hydration Station near the finish line on race day.

“C2O Pure Coconut Water is glad to be a part of an event that happens literally blocks away from our offices.  This is a great opportunity for athletes to fulfill their naturally occurring electrolytes, and see our brand and logo in action,” said Adam Biggs, VP of Sales and Marketing at C2O.  “Providing the crowds with coupons, temporary tattoos, and other race day goodies, the C2O Hydration Team promises to create an atmosphere that fans will appreciate.  And just when you thought things couldn’t get any crazier, be sure to look in the sky for C2O’s aerial billboard.”

While part of the greater Los Angeles metro, Long Beach is the 7th largest City in California and 38th largest City in the Nation. The scenic course starts on Shoreline Drive and includes iconic locations like the Queensway Bridge, Queen Mary, Rainbow Harbor Lighthouse, Aquarium of the Pacific, and the Pacific Ocean.  It includes historic residential neighborhoods, 2nd Street in Belmont Shore, Marine Stadium, Colorado Lagoon, Blair Field and a leg through Cal State Long Beach where large groups of students cheer on the runners, then onto the finish on scenic Shoreline Drive.

About RUN Racing
Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events.  RUN Racing events include Race on the Base held in February, the OC Marathon held in May; the Long Beach International City Bank Marathon held in October; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day and the Holiday Half Marathon held in December.  For more information please visit

About C2O Pure Coconut Water LLC
C2O Pure Coconut Water LLC is based out of Long Beach, California and C2O is sold at premium food stores nationwide, as well as online at  To learn more, visit our website at and follow us on Twitter @C2Ococonutwater and Facebook for ongoing updates.


Mike Kingsbury & Jennifer Hernandez, MKM,
(714) 375-2188

John Parks, RUN Racing
562-427-4606, ext 223
949-290-5508 Cell

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