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CLIF® Bar Renews Sponsorship of Long Beach International City Bank Marathon

LONG BEACH, Calif. – Race officials today announced that CLIF® Bar has renewed its sponsorship of the Long Beach International City Bank Marathon for an additional three years. A relationship that dates back to 2007, CLIF Bar will support runners with race day sports nutrition, as well as with the CLIF Bar Pace Team. CLIF Bar and CLIF SHOT® Energy Gel, both made with organic ingredients, will be the official energy bar and gel on-course. Southern California’s premier fall marathon event is held Oct. 5 to 7, 2012. For information, please visit www.runlongbeach.com.

Approximately 25,000 runners and cyclists are expected to participate in the full marathon, half marathon, 26.2 VW Bike Tour and Run Forrest Run 5K on Sunday, Oct. 7, 2012 along with 2,000 children taking part in The Aquarium of the Pacific Kids One-Mile Fun Run on Saturday, Oct. 6. An estimated 50,000 people attend the two-day Health and Fitness Expo while and additional 50,000 attend the Finish Line Festival. The event has raised and donated over $3.5 million to its official charities since 2005.

“Supporting athletes during outdoor adventure is at the core of CLIF Bar’s heritage,” said Brooke Donberg, field marketing manager at Clif Bar & Company. “We want to help runners achieve their goals both during training and on race day and we are pleased to partner with the Long Beach Marathon, one of the country’s premiere races, for another three years.”

Whether it is the athlete’s first or tenth event, running a marathon is challenging. To provide support, the CLIF Bar Pace Team helps groups of runners achieve specific finish time goals on race days. The Team’s Pace Leaders are veteran marathoners who also help runners train during the months leading up to the race. During the event, each CLIF Bar Pace Leader runs with a group and sets a steady pace, offers advice and encouragement, provides reminders about on-course nutrition and hydration, and aims to help the entire group cross the finish line within two minutes of its pre-race goal.

On race day, each Pace Leader will run even splits (every mile will be run in the same amount of time) throughout the race. Pace Teams will be provided for the following finish times: 3:05, 3:15, 3:25, 3:35, 3:45, 4:00, 4:15, 4:30, 5:00, and 5:30. Standing out in the crowd, Pace Team Leaders will carry a stick with balloons the entire race so runners can easily find the Leaders at any time.

CLIF Bar will also be on-course providing samples of nutritional products to help sustain runners throughout the race and will be hosting two CLIF SHOT Energy Zones, parties with music and games aimed at cheering on runners as they complete their distances.

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About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.  Focused on sports nutrition and healthy snacks, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

About RUN Racing
Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events.  RUN Racing events include Race on the Base held in February, the OC Marathon held in May; the Long Beach International City Bank Marathon held in October; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day and the Holiday Half Marathon held in December.  For more information please visit www.runlongbeach.com/.

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Contacts:
Mike Kingsbury & Jennifer Hernandez, MKM
mike@teammkm.com, Jennifer@teammkm.com
(714) 375-2188

John Parks, RUN Racing
562-427-4606, ext 223
949-290-5508 Cell
jparks@RunRacing.com

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