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LONG BEACH INTERNATIONAL CITY BANK MARATHON EXTENDS ITS RELATIONSHIP WITH JETBLUE

Long Beach International City Bank Marathon officials today announced that JetBlue has renewed its sponsorship of the race and surrounding events for an additional three years.  JetBlue enters its eight year with Long Beach as the Official Airline sponsor. This partnership now includes having the JetBlue Team staff the Finish Line.  Southern California’s premier fall marathon event will be held Oct. 5 to 7, 2012.  For information please visit www.runlongbeach.com.

Approximately 25,000 runners and cyclists are expected to participate in the full marathon, half marathon, VW 26.2 Think Blue Bike Tour and Bubba Gump Run Forrest Run 5K on Sunday, Oct. 7, 2012 along with 2,000 children taking part in The Aquarium of the Pacific Kids One-Mile Fun Run on Saturday, Oct. 6.  An estimated 50,000 people attend the two-day Health and Fitness Expo while an additional 50,000 attend the Finish Line Festival.  Since 2005, the event has raised more than $4 million for its official charities.

“The Long Beach Marathon is one of the biggest events in area. As the largest airline at Long Beach Airport, this is just one of the many ways we’ve become a part of the community that has been so supportive of us,” said Jace Hieda, regional marketing manager, JetBlue. “We’ve called Long Beach home for more than 10 years now, and we’re excited for the upcoming opening of the new Passenger Concourse at Long Beach Airport, further enhancing the customer experience.”

JetBlue’s history with Long Beach dates back to 2005 becoming the first of many major marathon events that JetBlue has sponsored.  Last year, the relationship expanded to include Long Beach and Los Angeles JetBlue staff handing out the finisher medals to participants as they crossed the finish line.  Additionally, JetBlue will have branding ownership of the Final Mile and Participant Finish Line video provided by Brightroom Photography.

“JetBlue is the gold standard in the Airline industry and their support over the past 8 years has contributed significantly to the Long Beach athlete experience.  Now the JetBlue team is even more involved by personally presenting medals to finishers.  We are grateful and excited to have JetBlue extend the relationship for another 3 years,” said John Parks, EVP, Marketing, Run Racing.

JetBlue is the largest airline out of Long Beach, California, offering nonstop service to cities, including Anchorage, Austin, Boston, Las Vegas, New York, Oakland, Portland (Oregon), Sacramento, Salt Lake City, San Francisco, Seattle, and Washington, DC.  Travelers choose JetBlue for its award-winning customer service and well-known product features, including live satellite inflight entertainment on personal seatback TVs with more than 140 channels of free programming and reasonably priced first-run JetBlue Features movies. Customers also enjoy comfy, leather-clad seats with extra legroom and complimentary and unlimited snacks and drinks for the ride.

About JetBlue Airways
JetBlue is New York’s Hometown Airline(TM) with other focus cities in Boston, Fort Lauderdale, Los Angeles, Orlando and San Juan. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) as well as super-spacious Even More Space seats. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 71 cities with 700 daily flights and plans to launch service to Providence, Rhode Island, as well as Cartagena, Colombia; Grand Cayman, Cayman Islands; and Samana, Dominican Republic this November, subject to receipt of government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530) from the USA, or visit www.jetblue.com.

About Run Racing/Long Beach Marathon
Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events.  RUN Racing events include Race on the Base held in February, the OC Marathon held in May; the Long Beach International City Bank Marathon held in October; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day the Holiday Half Marathon held in December and Lifetime Fitness Commitment Day 5K held on New Years Day.  For more information please visit www.runlongbeach.com/.

Contacts:
Mike Kingsbury & Jennifer Hernandez, MKM
mike@teammkm.com, Jennifer@teammkm.com
(714) 375-2188

John Parks, RUN Racing
562-427-4606, ext 223
949-290-5508 Cell

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