Michelob Ultra Extends Sponsorship for Three Years
LONG BEACH, Calif. – Race officials announced today that Michelob Ultra has extended its sponsorship of the Long Beach International City Bank Marathon for an additional three years through 2015. A relationship that dates back to 2003, Michelob Ultra is the Official Beer of the Marathon and supports runners both on-course and with post-race entertainment and beer at the Michelob Ultra Beer Garden.
New this year, the Michelob “Ultra Mile” will be featured at Mile 9 of the course and will include fun entertainment, cheer activities and displays. The team from Michelob Ultra will be on-course cheering on runners to help and encourage them to complete their distances. Michelob ULTRA is the perfect beer for the active lifestyle enthusiast. With only 2.6 Carbs and 95 Calories Michelob ULTRA allows consumers to enjoy a healthy lifestyle and a great tasting beer. Michelob ULTRA is all about celebrating responsibly and is excited to offer their brands within the Marathon’s finish line festival. Southern California’s premier fall marathon event is held Oct. 11 to 13, 2013. For information, please visit www.runlongbeach.com.
“Michelob Ultra is proud to have been a sponsor for the past 10 years and is thrilled to expand our relationship for 3 more years. The quality of the event, the great finish line experience, and Beach Party environment provides Michelob Ultra a fantastic venue to celebrate the runner experience,” said Anheuser Busch spokesperson, Matt Duncan.
Approximately 25,000 runners and cyclists are expected to participate in the Full Marathon, Half Marathon, VW Think Blue Bike Tour and 5K on Sunday, Oct. 13, 2013 along with 2,000 children taking part in The Aquarium of the Pacific Kids One-Mile Fun Run on Saturday, Oct. 12. An estimated 50,000 people attend the two-day Health & Fitness Expo while and additional 50,000 attend the Finish Line Festival. The event has raised and donated over $4 million to its official charities since 2005.
About RUN Racing
Led by Olympic Gold Medalist Bob Seagren, RUN Racing specializes exclusively in the development, management and implementation of endurance, health, fitness and special events. RUN Racing events include Race on the Base held in February, the Sugertown Challenge held in July; the Long Beach International City Bank Marathon held in October; the We Run the City USC/UCLA 5K held in November; the Dana Point Turkey Trot 10K & 5K held on Thanksgiving Day and the Holiday Half Marathon held in December. For more information please visit www.runlongbeach.com/.
John Parks, RUN Racing
562-795-8900, ext 223
Matt Duncan, Anheuser Busch Beach Cities